Transitional Expressions

Initially, I saw this commercial and liked the product being sold. In the end, though, I chose this video because I liked the message. It is promoting a certain product, however, it manages to send a message beyond simple branding. In fact, it urges us towards a healthier life. For example, you can see a bunch of people doing different sports, and also their use of the word "inspire" as a slogan.

Indeed, the way these Earbuds create a possitive message is effective. It catches the consumer's eye. Eventually, it makes them want to be that way and consequently want to buy the product. For this reason, the Yurbuds will work for anyone that may want to have a healthier life through excerscise while listening to good music! Therefore, it promotes a message of physical health as well as selling their product. As a result, it is easy to see that this is a well-written ad campaign.